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  • Yvonne Leow

Updated: Apr 10


Yvonne channeling her inner child in June Lake. Photo taken by Michael Mayernick.

In February 2020, in the shadow of the pandemic, I launched the first version of Bewilder: a personalized outdoor planning service. As a solo founder, I spent a year planning all kinds of adventures, from car camping, multi-day backpacking, glamping to road trips. I learned everything I could about the outdoor industry and ultimately realized two things:

- Planning a camping trip in California still sucks.


Despite developing an extensive database of camper-approved campgrounds in the past year, the pandemic and state-wide wildfires made trip planning particularly complicated. Park conditions were continuously changing and there wasn't a one-stop shop for the latest information. The problem persists and it's a real barrier to getting more people outdoors. - Personalized planning is limited.


I started Bewilder to help more people fall in love with the outdoors, not a select few. The cost and culture of being a "personal camping concierge" also didn't sit well with me. While every Bewilder camper loved their trip, I deeply believe the outdoors should be affordable and accessible to all.

CHARTING A NEW, COMMUNITY-DRIVEN PATH


The view from a winter camping trip on Mount Shasta. Photo by Michael Mayernick.

So here we are. Last week, I nervously and excitedly relaunched Bewilder. I redesigned the website and put a weekly newsletter out into the world. Instead of planning personalized trips, I decided to design fun, one-of-a-kind itineraries and make them available for anyone, for free.

Thousands of people signed up within a matter of days. My heart is still reeling. I'm overjoyed to connect with a community of people who care and want to experience nature.


Bewilder is a baby of mine, but the mission has always been bigger than me. We have to reimagine outdoor recreation in California. Like so many other places, the tools and information we use to access the outdoors are outdated. Let's make it easier for people to realize what they're missing in nature. Bewilder is my attempt to rattle the status quo.


This wild ride is just beginning, but after driving solo for more than a year, I'm happy to have a growing community ride shotgun. Let's fly.


#Bewilder #California #Camping

THE BIG DIPPER

TBD is our north star. Find Bewilder's behind-the-scene stories & lessons learned.