Bewilder exists to fuel your imagination

An image of Bezzi the Yeti, Bewilder's mascot, with the words "What We Do" over her.

Bewilder is a home for outdoorsy families in California. Our monthly newsletter features trip ideas, kid-friendly experiences, and our favorite gear for spending time outside.

Our journey began with Bezzi

, an adorable, badass yeti, who’s on a mission to inspire more people to fall in love with nature.

Our ethos

nature is everywhere. Whether we’re reading a book or riding a bike, there are infinite ways to cherish nature.

be ready, stay safe. Education is our bedrock. We prepare for surprises so we can enjoy being outside.  

presence leads to joy. Being in nature encourages us to act with intention and feel connected to our loved ones.  

celebrate change. We welcome different traditions, cultures, and ideas for understanding our natural world.

Join our team
A photo of Yvonne Leow, the founder of Bewilder, overlooking a valley at dusk.
Founder Yvonne Leow’s first backpacking trip in the Eastern Sierra

Life isn't a list

‍For years, I used to govern my life with checkboxes. I poured myself into journalism, jumping from one job to the next, but I gradually felt the weight of apathy and listlessness sink into my bones. What was I chasing? Status? Wealth? After graduation, I had lived in six different cities in four years. Nothing felt fulfilling; every decision was a distraction.

“I was the girl with a plan, but without a purpose.”

That all changed in 2016. It was the year my dad told me he was diagnosed with colon cancer and that I had a two-year-old half sister. The whiplash of despair and betrayal brought me to my knees. I had always prided myself on being a strong, ambitious woman, but my father’s indiscretions left me questioning the meaning of love and family. My reality became unmoored.

“I was the girl with a plan, but without a purpose.”
Yvonne Leow, the founder of Bewilder, standing at the top of Mt. Whitney wearing a cocktail dress.
Standing at the top of Mt. Whitney
An aerial shot of Yvonne Leow swimming in an alpine lake.
Plunging into an alpine lake
Summiting Matterhorn Peak in California
An image of Yvonne Leow sitting at the top of Matterhorn Peak in California.

Finding refuge outside

I began spending time in nature. I backpacked in California’s Eastern Sierra, hiked the John Muir Trail, and climbed Aconcagua, the tallest mountain outside of the Himalayas.

Every adventure featured a series of minor disasters, but through it all, I learned how to remain calm, resourceful, and resilient. I was a different person because of my experiences not despite them.

Bewilder is born

It has taken me years to feel confident in nature and even longer to realize that I’m worth more than my job title or the number of emails I write in a day. Spending time outside has taught me that life isn’t a series of lists. It’s a sandbox where we can learn, explore, imagine, and create.

Yvonne Leow, CEO and Founder

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