Bewilder exists to fuel your imagination

An image of Bezzi the Yeti, Bewilder's mascot, with the words "What We Do" over her.

Bewilder is a home for outdoorsy families in California. Our monthly newsletter features trip ideas, kid-friendly experiences, and our favorite gear for spending time outside.

Our journey began with Bezzi

, an adorable, badass yeti, who’s on a mission to inspire more people to fall in love with nature.

Our ethos

nature is everywhere. Whether we’re reading a book or riding a bike, there are infinite ways to cherish nature.

be ready, stay safe. Education is our bedrock. We prepare for surprises so we can enjoy being outside.  

presence leads to joy. Being in nature encourages us to act with intention and feel connected to our loved ones.  

celebrate change. We welcome different traditions, cultures, and ideas for understanding our natural world.

Our team

Yvonne

Founder + CEO
Location
Los Angeles, CA
Fav destination
Arches
Must-bring snack
Trail mix
Fav gear
Fjallraven backpack
Location
Los Angeles, CA
Fav destination
Arches
Must-bring snack
Trail mix
Fav gear
Fjallraven backpack

Our founder's story

Watch video

For years, I used to govern my life with checkboxes. I poured myself into journalism, jumping from one job to the next, but I gradually felt the weight of apathy and listlessness sink into my bones. What was I chasing? Status? Wealth? After graduation, I had lived in six different cities in four years. Nothing felt fulfilling; every decision was a distraction.

It has taken me years to feel confident in nature and even longer to realize that I’m worth more than my job title or the number of emails I write in a day. Spending time outside has taught me that life isn’t a series of lists. It’s a sandbox where we can learn, explore, imagine, and create.

Yvonne Leow, CEO and Founder